A Convergent TV Platform Built For Agencies

"Linear and CTV are different worlds." Here's what one platform does to fix that.

RSE's digital team buys CTV through Basis. Linear gets placed separately through freelancers. The result is two reports, two workflows, and no unified view of what the TV campaign is driving. Tatari is one platform for both: direct CTV buying, biddable linear, and next-day attribution that replaces the 1-2 week post log wait.

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Data is not real and for illustrative purposes only

Why we sent this

→ RSE's linear and CTV currently live in separate buying workflows. Kelley waits 1-2 weeks for post logs on national linear. Tatari reports every spot the next morning: network, daypart, and exactly what it drove in site visits and conversions.
→ CTV goes through Basis DSP today. Tatari buys the same Hulu, Peacock, and HBO inventory direct from publishers, removing the supply path markup before a single impression runs. Same inventory, lower CPMs, full placement transparency.
→ A Secretary of State get-out-the-vote campaign that lands October 10 and has to be in market by October 12 needs TV attribution from day one, not a week later. Tatari is built for exactly that campaign type.

What Makes Tatari Different?

One platform for RSE's linear and CTV. Deduplicated reach, unified reporting, next-day data.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

Measure real outcomes

Kelley said it directly: consumers don't know if they're watching linear TV or CTV. Tatari treats both channels the same way, measuring every airing against the same outcome layer: site visits, registrations, and conversion signals. One report for the client, not two decks to reconcile.

Direct media execution

Tatari's publisher relationships are direct. No SSP clearing, no exchange floor, no Basis DSP markup in between. For RSE's government and healthcare clients where brand safety is non-negotiable, that means guaranteed placement in verified environments without exchange adjacency risk.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Tatari gives RSE biddable access to the linear scatter market alongside direct CTV buys on Hulu, Peacock, and HBO in one platform. No separate freelancer for linear, no Basis DSP for CTV. For a Secretary of State emergency contract that lands on October 10 and needs to be in market by October 12, the full buy goes in one place and attribution data is ready the next morning.

See our media buying tools for TV

Measurement

Every linear and CTV airing reports the next morning: network, daypart, creative, site visits, and conversion signals in one dashboard. That replaces the 1-2 week post log wait Kelley mentioned. For Veterans Affairs national campaigns and California state contracts, that means Kelley can optimize mid-flight instead of waiting for the campaign to finish.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari to apply the same measurement discipline to TV that they already ran on digital. They unified linear and CTV in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base. For RSE adding national TV capability across government and healthcare clients, the parallel is direct.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

1-2

Weeks RSE currently waits for post logs on national linear. Tatari reports every spot the next morning.

Double-digit revenue growth for DAC after unifying linear and CTV buying and measurement in one platform

Platform to replace RSE's separate linear and CTV workflows. No freelancer for linear, no Basis DSP for CTV.

48hr

RSE's fastest campaign launch timeline. Tatari has attribution data ready the morning after the first spot airs.

Client retention

Measurement that sticks

DAC unified linear and CTV on Tatari and applied the same measurement discipline to TV that they ran on digital. Double-digit revenue growth followed. RSE can run the same infrastructure from the first Secretary of State or Veterans Affairs campaign.

New revenue

A full TV service line

When a Veterans Affairs or Secretary of State client asks what the TV campaign drove in site visits and registrations, RSE now has a specific answer the next morning instead of a weekly estimate.

Premium access

Inventory beyond programmatic

Secure Hulu, Peacock, and HBO inventory direct alongside linear for Veterans Affairs, Medi-Cal, and California state contracts. Verified brand-safe environments, direct publisher relationships, no Basis DSP markup.